Government of Canada launches Vaccine Community Innovation Challenge to support increased vaccine confidence

Ottawa, Ontario : Vaccination is one of the best ways to protect against COVID-19 and other serious infectious diseases. The Government of Canada recognizes that community engagement plays a critical role in building vaccine confidence so everyone has the accurate information they need to make an informed decision on vaccination. To this end, the Minister of Health, the Honourable Patty Hajdu, announced today the launch of the Vaccine Community Innovation Challenge.
Under the Challenge, individuals and/or groups are invited to propose creative ideas for communications campaigns that will reach groups within their communities who have been disproportionately impacted by the COVID-19 pandemic. Twenty finalists will be chosen by an expert panel and given $25,000 to develop their ideas and launch their campaigns. A grand prize of $100,000 will be awarded to one winner at the end of the Challenge period to reinvest in the protection and promotion of public health in their community.
Community-driven engagement can more effectively influence vaccine confidence among communities who are underserved and have been disproportionately impacted by COVID-19. The Challenge encourages people to help spread the word about COVID-19 vaccines and increase vaccine confidence through creative, community-driven and culturally sensitive means.
Vaccination saves lives and helps prevent and control the spread of serious infectious diseases. To keep Canadians safe from COVID-19 and other diseases, the Government of Canada works with partners and communities to foster confidence in vaccination by increasing access to reliable, accurate and timely information about vaccines, and by supporting communities to help spread the word in their own voices and through people they trust.
The Vaccine Community Innovation Challenge is one of several efforts by the Government of Canada to work with partners and stakeholders to increase vaccine confidence and address barriers to vaccine acceptance and uptake, including the Immunization Partnership Fund.

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